Test bank for International Business The New Realities 2nd Edition by Cavusgil Knight and Riesenberger

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Test bank for International Business The New Realities Plus MyManagementLab with Pearson eText Access Card Package 2nd Edition by Cavusgil Knight and Riesenberger
Test bank for International Business The New Realities 2nd Edition by Cavusgil Knight and Riesenberger

Table of content:

Part 1: Foundation Concepts
Chapter 1. Introduction: What Is International Business?
Chapter 2. Globalization of Markets and the Internationalization of the Firm
Chapter 3. Organizational Participants that Make International Business Happen
Part 2: The Environment of International Business
Chapter 4. The Cultural Environment of International Business
Chapter 5. Ethics and International Business
Chapter 6. Theories of International Trade and Investment
Chapter 7. Political and Legal Systems in National Environments
Chapter 8. Government Intervention in International Business
Chapter 9. Regional Economic Integration
Chapter 10. Emerging Markets, Developing Economies, and Advanced Economies
Chapter 11. The International Monetary and Financial Environment
Part 3: Strategy and Opportunity Assessment
Chapter 12. Strategy and Organization in the International Firm
Chapter 13. Global Market Opportunity Assessment
Part 4: Entering and Operating in International Markets
Chapter 14. Exporting and Countertrade
Chapter 15. Foreign Direct Investment and Collaborative Ventures
Chapter 16. Licensing, Franchising, and Other Contractual Strategies
Chapter 17. Global Sourcing
Part 5: Functional Area Excellence
Chapter 18. Marketing in the Global Firm
Chapter 19. Human Resource Management in the Global Firm
Chapter 20. Financial Management and Accounting in the Global Firm

Product details:

Language: English
ISBN-10: 0132622734
ISBN-13: 978-0132622738
ISBN-13: 9780132622738
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